I began this project by focusing on the brand identity of Reese's, using its iconic color palette as the foundation for my design. I also incorporated the subtle 1960s-inspired elements, referencing the time when Reese’s became part of The Hershey Company in 1963. However, I was intentional about not letting the design feel dated, but rather blending retro influences with a clean, modern approach. I explored bold shapes, simplified graphics, and refined typography to create a balance between nostalgia and contemporary design.