I was inspired by the connection between flowers and memory, and how life’s most meaningful moments are often marked with florals. This led me to think about how birthdays, weddings, apologies, celebrations, and even goodbyes are tied to them. From that emotional foundation, I developed Bloomory Lane as a way to reimagine the traditional flower shop aesthetic. Instead of muted, predictable palettes, I embraced neon color, bold typography, and a cohesive design system across packaging, print, and apparel. Through this project, I transform something familiar into an experience that feels vibrant, playful, and intentionally redefined.